Distribution model

Hong Kong IPO disclosure precedents · 324 companies, 337 items

sales through distributors: share of revenue, number and movement of distributors, relationship (sell-in / consignment), measures against channel stuffing and inventory build-up

2026-04-29Application Proof
Wecare Probiotics Co., Ltd.微康益生菌(苏州)股份有限公司

Sales to distributors | 94,718 | 19.1 | 105,835 | 19.5 | 98,001 | 14.0

Business · p. 149

During the Track Record Period, the decrease in the number of our distributors primarily reflected our increasing emphasis on direct sales.

Business · p. 151

This arrangement, together with our return policy, effectively mitigates the risk of channel stuffing.

Business · p. 152
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-29Application Proof
Shanghai Fullhan Microelectronics Co., Ltd.上海富瀚微电子股份有限公司

On the other hand, revenue from distributors increased consecutively from RMB346.9 million in 2023 to RMB454.4 million in 2025.

Business · p. 137

Since we adopt a “payment before shipment” model for all of our distributors, we have no accounts receivable from them.

Business · p. 138

We track distributors’ downstream activities via biweekly POS and inventory reports for product flow/market demand insights, with dedicated sales assistants managing all data in our secure system.

Business · p. 139
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-29Application Proof
Shenzhen Intellifusion Technologies Co., Ltd.深圳云天励飞技术股份有限公司

Our revenue generated from distributors was RMB5,700 and RMB5.1 million in 2024 and 2025, respectively, which were immaterial to our total revenue in the same periods.

Business · p. 151

We only sell our consumer-class products through distributorship model with a total of 26 distributors as of December 31, 2025.

Business · p. 152

In general, distributors shall make full payment in advance before we process any orders.

Business · p. 152
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-28Application Proof
Shenzhen Inovance Technology Co., Ltd深圳市汇川技术股份有限公司

For industrial automation and digitalization offerings (excluding intelligent elevator solutions) and intelligent robots, we primarily sell them through distributors.

Business · p. 142

If we identify abnormal inventory turnover or potential slow-moving risks at any distributor, we will usually communicate with and review such distributor and, depending on the circumstances, liaise with other channels with demand to explore reasonable inventory adjustment arrangements.

Business · p. 143

The number of our distributors remained stable during the Track Record Period.

Business · p. 144
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-28Application Proof
Shenzhen Chuangzhi Semi-link Technology Co., Ltd.深圳创智芯联科技股份有限公司

As of December 31, 2023, 2024 and 2025, we had six, five and five distributors, respectively, which contributed to 3.4%, 1.4% and 1.1% of our total revenues in 2023, 2024 and 2025, respectively.

Business · p. 149

We believe the risk of channel stuffing is remote in our distribution network.

Business · p. 150
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-28Application Proof
Amos Food (Group) Co., Ltd.阿麦斯食品(集团)股份有限公司

In 2023, 2024 and 2025, our distributors contributed to 29.5%, 19.8% and 30.0% of our revenue, respectively.

Business · p. 120

The 68 distributors terminated in 2024 contributed 1.6% of our total revenue in 2023. The 104 distributors terminated in 2025 contributed 1.4% of our total revenue in 2024.

Business · p. 121

Our distributors in China are also typically required to make full payment in advance prior to delivery, which further discourages channel stuffing.

Business · p. 120
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-28Application Proof
Wuhan Silicon Integrated Co., Ltd.武汉聚芯微电子股份有限公司

In 2023, 2024 and 2025, our sales generated from distributors amounted to RMB181.3 million, RMB466.6 million and RMB573.1 million, respectively, accounting for 74.9%, 70.0% and 67.1%, respectively, of our revenue for the corresponding periods.

Business · p. 164

We usually discuss with our distributors regarding their general inventory levels and anticipated purchase demand on a monthly basis.

Business · p. 166

During the Track Record Period and up to Latest Practicable Date, we did not have any channel stuffing issues.

Business · p. 167
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-27Prospectus
Cofoe Medical Technology Co., Ltd.可孚医疗科技股份有限公司01187.HK

In 2023, 2024 and 2025, revenue generated from distributors was RMB1,573.2 million, RMB1,317.1 million and RMB1,402.8 million, respectively, representing 55.1%, 44.2% and 41.4% of the total revenue from the same years, respectively.

Financial Information · p. 187

As of December 31, 2023, 2024 and 2025, we engaged 26, 32 and 73 online distributors, respectively.

Business · p. 122

We believe that our sales reflect the actual demand from end customers, thus minimizing the risk of channel stuffing and inventory backlog within the distribution network, as (i) we require our distributors to report to us on, and to maintain a reasonable level of, their inventory and adjust our supply to them to prevent channel stuffing accordingly; and (ii) we generally do not grant long credit periods to distributors or set minimum purchase requirements, encouraging distributors to be more cautious in their ordering to align their purchases with actual sales patterns and market demand.

Business · p. 128
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-27Application Proof
Guangzhou Ruoyuchen Technology Co., Ltd.广州若羽臣科技股份有限公司

We sell both our proprietary and brand partners’ products through an omnichannel sales network that integrates (i) direct-to-consumer (“DTC”) sales through self-operated stores on major e-commerce platforms to end consumers, and (ii) distributor-based sales, which refer to sales through third-party intermediaries that do not involve direct transactions with end consumers.

Business · p. 134

We terminated cooperation with 61, 68 and 105 retailers in 2023, 2024 and 2025, primarily attributable to the following categories of reasons: (i) the termination of cooperation with certain brand partners, which resulted in the corresponding termination of relationships with their retailers, and (ii) adjustments in the sales strategies of certain brand partners, under which we discontinued cooperation with the relevant retailers.

Business · p. 140

We believe the risk of channel stuffing is minimal. We generally do not impose mandatory sales targets on our distributors, allowing purchases to reflect actual market demand rather than sales pressure.

Business · p. 142
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-27Application Proof
Chongqing Afari Technology Co., Ltd.重庆千里科技股份有限公司

For the years ended December 31, 2023, 2024 and 2025, our total sales to distributors amounted to RMB5,747.3 million, RMB6,323.3 million and RMB8,811.9 million, respectively, accounting for 85.8%, 90.8% and 89.2%, respectively, of our revenue for the corresponding years. For the years ended December 31, 2023, 2024 and 2025, our total sales to our top five distributors amounted to RMB2,514.3 million, RMB2,602.3 million and RMB4,639.3 million, respectively, accounting for 43.7%, 41.2% and 52.6%, respectively, of our revenue for the corresponding years.

Business · p. 154

During the Track Record Period, the terminations of distributors were primarily due to phase-out of distributors that failed to meet our standards for selecting distributors, and the voluntary withdrawal of certain distributors from the distribution network due to changes in their own strategic or business plans.

Business · p. 155

We typically grant the distributor a stocking quota. For any amount exceeding this quota, payment must be made in advance, and delivery will be arranged upon receipt of payment.

Business · p. 155
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-24Application Proof
HOREN CORTP Co., Ltd.上海箱箱智能科技股份有限公司

During the Track Record Period and as of the Latest Practicable Date, we had one distributor, which remained the same distributor throughout such period.

Business · p. 151

Sales to this distributor accounted for less than 0.5% of our revenue in each year during the Track Record Period, respectively.

Business · p. 151

We have adopted internal control measures to prevent channel stuffing by the distributor.

Business · p. 151
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-24Prospectus
STAR SPORTS MEDICINE CO., LTD.北京天星医疗股份有限公司01609.HK

During the Track Record Period, all of our revenue were generated from the sales of our products to distributors.

Business · p. 140

During the Track Record Period, we had 24, 49 and 66 distributors overseas in 2023, 2024 and 2025, respectively.

Business · p. 141

To prevent channel cannibalization and stuffing, we define exclusive geographical regions or designated hospitals and product scopes in distribution agreements, ensuring organized market coverage and minimizing overlap.

Business · p. 142
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-24Application Proof
SUNGROW POWER SUPPLY CO., LTD.阳光电源股份有限公司

As of December 31, 2023 and 2024 and 2025, we had 133, 194 and 191 channel partners, respectively.

Business · p. 181

The number of channel partners we terminated cooperation with was relatively high in 2025, primarily because we refined our channel network to phase out certain underperforming channel partners.

Business · p. 181

We believe the risk of channel stuffing within our channel network is low, considering that (i) we maintained long-term collaboration relationship with channel partners; and (ii) we typically do not allow channel partners to return products to us unless there are product quality issues caused by us.

Business · p. 182
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-22Application Proof
Hunan Mingzhu Mining Chemical Technology Co., Ltd.湖南明珠矿用化工科技股份有限公司

According to Frost & Sullivan, sales through trading partners are in line with industry norms.

Business · p. 124

We consider these customers as our end customers and not our distributors, primarily because (i) we enter into purchase orders or sales and purchase agreements with them rather than distribution agreements in the same way as our direct customers, (ii) we have no control over any of these customers or on their sales, inventories, credit or pricing policies, and marketing activities, (iii) similar to our pricing strategy for our products sold to our direct customers, we typically determine the prices of our products selling to trading partners based on the costs of raw materials, the price of comparable products in the market and other costs and expenses, and (iv) we have no restrictions or requirements on these customers regarding their geographical coverage, sales target, minimum purchase requirements or channels.

Business · p. 124

We believe the risk of channel stuffing and cannibalism is low in relation to our sales with trading partners for the following reasons: (i) we generally require payment before delivery from our trading partners

Business · p. 124
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-22Application Proof
Beijing Yuanxin Technology Group Co., Ltd.北京圆心科技集团股份有限公司

We had 129,503, 88,856 and 79,589 customers for our wholesale pharmacy services in 2023, 2024 and 2025, respectively.

Business · p. 117

The Directors of our Company are of the view that, based on the characteristics of our wholesale pharmacy business, our arrangement in place with the wholesale customers is not the typical “distributorship model” contemplated under Chapter 4.5 of the Guide for New Listing Applicants.

Business · p. 118

We generally do not set any minimum purchase amount or a minimum sales target for our wholesale customers.

Business · p. 117
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-21Application Proof
PCI Technology Group Co., Ltd.佳都科技集团股份有限公司

During the Track Record Period, in addition to direct sales, we also sold highly standardized ICT products through ICT distributors.

Business · p. 141

Number of distributors at the end of the period | 305 | 327 | 353

Business · p. 142

In addition, we believe the risk of channel stuffing is low in relation to our sales with ICT distributors because: (i) we do not accept any return or exchange of our products sold to our customers except for defective products.

Business · p. 143
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-21Prospectus
Shanghai Sunmi Technology Co., Ltd.上海商米科技集团股份有限公司06810.HK

As of December 31, 2025, we collaborated with 1,139 distributors worldwide.

Business · p. 137

Our relationships with these distributors operate on a seller-buyer basis, where they purchase products from us to resell to installers and/or end users.

Business · p. 137

Revenue generated from our distributor sales in 2023, 2024 and 2025 was RMB674.8 million, RMB709.3 million and RMB970.4 million, respectively.

Business · p. 137
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-20Prospectus
Mabwell (Shanghai) Bioscience Co., Ltd.迈威(上海)生物科技股份有限公司02493.HK

During the Track Record Period, we sold substantially all our commercialized drug products in China to third-party distributors, who are our direct customers responsible for on-selling and delivering our products generally to hospitals, medical institutions and pharmacies.

Business · p. 206

During the Track Record Period, sales to our distributors amounted to RMB129.7 million and RMB247.5 million in 2024 and 2025, respectively.

Business · p. 206

Furthermore, we maintain a policy imposing penalties for unauthorized sales, including financial sanctions and potential termination of distribution agreements.

Business · p. 207
The company's explanation, the adviser's view and the page in the filing: see Matters
2026-04-17Application Proof
FAIRLAND CORPORATION LIMITED深圳菲亚兰德科技集团股份有限公司

Therefore, our global sales rely on local distributors, which are primarily responsible for product installation and after-sales services.

Business · p. 118

We recorded an increase in the number of our distributors in 2025, mainly as a result of our acquisition of five distributors with sales channel resources.

Business · p. 120

We have implemented measures to prevent channel stuffing, with a focus on reasonable purchase target setting, regular inventory supervision, proactive overstock management and return controls.

Business · p. 121
The company's explanation, the adviser's view and the page in the filing: see Matters

Tell us