Falling average selling prices and causes

Hong Kong IPO disclosure precedents · 142 companies, 143 items

Declines in average selling prices over the track record period and their causes, such as strategic price cuts, volume discounts or industry price competition.

2025-12-31Prospectus
GigaDevice Semiconductor Inc.兆易创新科技集团股份有限公司03986.HK

Affected by such downturns and uneven recovery across different end markets during the Track Record Period, the selling prices of our products declined sharply from 2022 to 2023, followed by a slowdown in the downward trend and signs of stabilization in 2024.

Financial Information · p. 248

Our average selling prices of specialty memory chips decreased from RMB1.45 per unit in the ten months ended October 31, 2024 to RMB1.41 per unit in the ten months ended October 31, 2025, MCU decreased from RMB4.19 per unit in the ten months ended October 31, 2024 to RMB3.85 per unit in the ten months ended October 31, 2025, because we took a more competitive pricing strategy for those products throughout the ten months ended October 31, 2025 to further expand our market shares.

Summary · p. 18
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-12-22Prospectus
Shanghai Biren Technology Co., Ltd.上海壁仞科技股份有限公司06082.HK

Our average transaction value decreased from RMB4.4 million in the six months ended June 30, 2024 to RMB1.8 million in the six months ended June 30, 2025, primarily because revenue in the six months ended June 30, 2024 was mainly contributed by a single large customer with fewer transactions but higher transaction value, whereas in the six months ended June 30, 2025, revenue was contributed by several large customers as our commercialization further progressed, who placed orders in multiple batches based on specific needs, thereby lowering the average transaction value.

Business · p. 225

The pricing of our solutions is determined based on various factors such as product models, competitive landscape, customer's strategic value and order volume, and costs of procurement and production.

Business · p. 225
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-12-18Prospectus
OneRobotics (Shenzhen) Co., Ltd.卧安机器人(深圳)股份有限公司06600.HK

During the Track Record Period, the range of discounts are offered to our distributors was approximately 16% to 56%, while the discount range for retailers was approximately 24% to 75%.

Business · p. 235

According to the Frost & Sullivan Report, offering a wide range of discounts to channel partners to address strategic objectives such as promotional campaigns, market penetration, and inventory management is a common and established practice within our industry.

Business · p. 236

We generally provide rebates through non-cash mechanisms, such as product-based rewards or making price adjustments in subsequent purchase orders, to align with our operational and financial policies.

Business · p. 236
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-12-18Prospectus
SHANGHAI FOREST CABIN COSMETICS GROUP CO., LTD.上海林清轩化妆品集团股份有限公司02657.HK

During the Track Record Period, changes in our average transaction value per customer order were primarily attributable to changes to our promotional strategies, a higher sales proportion of smaller-sized products in line with market preference, and the launch of new products targeting younger consumers that generally feature relatively lower prices.

Business · p. 196
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-12-18Prospectus
Beijing 51WORLD Digital Twin Technology Co., Ltd.北京五一视界数字孪生科技股份有限公司06651.HK

Taking these factors into account, we may adopt either cost-driving pricing or target-return pricing for different solutions or services.

Business · p. 224

In terms of average contract size, for 51Aes, average contract size was approximately RMB0.9 million, RMB1.1 million, RMB1.8 million and RMB1.0 million in 2022, 2023, and 2024, and for the six months ended June 30, 2025, respectively.

Business · p. 224

The relatively higher average contract size in 2024 was due to certain big projects including Smart Village projects.

Business · p. 225
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-12-12Prospectus
BenQ BM Holding Cayman Corp.明基医院集团股份有限公司02581.HK

The average spending per inpatient visits at both of our hospitals witnessed a decrease after their respective implementation of the DRG payment system.

Summary · p. 4

During the Track Record Period, the average spending per inpatient visit experienced a general decreasing trend as a result of the implementation of the DRG payment system and aperiodic adjustment of the DRG reimbursement standards.

Business · p. 172

With the Firesoon system, we are able to make cost control during the process of treating patients, and partially alleviate the business and financial challenges brought by the implementation of the DRG payment system.

Summary · p. 4
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-12-12Prospectus
Nanhua Futures Co., Ltd.南华期货股份有限公司02691.HK

As for the brokerage services, the average brokerage commission rate for our PRC futures brokerage was 0.275 bps, 0.334 bps, 0.225 bps, 0.265 bps and 0.158 bps, respectively, in 2022, 2023 and 2024 and the six months ended June 30, 2024 and 2025.

Financial Information · p. 337

Intensified price competition in the futures brokerage business with other futures brokerage firms may force us to charge lower rates to stay competitive going forward.

Financial Information · p. 337

While we expect that the competition in most of the markets in which we operate will likely remain intense, by balancing competitive pricing with high-quality services and innovation, we aim to sustain growth and solidity in our position in the industry.

Financial Information · p. 338
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-12-11Prospectus
XIZANG ZHIHUI MINING CO., LTD.西藏智汇矿业股份有限公司02546.HK

Contract negotiations between the seller and the buyer eventually determine the final selling price, incorporating formulas that reflect market price fluctuations.

Business · p. 195

The decrease in average selling price of zinc concentrates in 2023 and the seven months ended 31 July 2025 followed the drop in the historical prevailing market average selling price of zinc ingots in China, which was due to the decreased global market price of zinc ingots during such period, which in turn was influenced by various world macro-economic factors.

Business · p. 206

Due to the much higher price of silver, the Group’s overall selling prices for lead and copper concentrates had therefore been elevated accordingly depending on the actual amount of silver component contained in the lead or copper concentrates sold to the relevant customers.

Business · p. 206
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-12-08Prospectus
Guoxia Technology Co., Ltd.果下科技股份有限公司02655.HK

The average selling price of Residential ESS declined during the Track Record Period, primarily due to a decline in raw material prices and in response to market competition.

Business · p. 198

For the six months ended June 30, 2025, the average selling price dropped to RMB0.6/Wh, marking a decrease of 33.33% as compared to the price in 2024.

Business · p. 241

Overall, the price adjustment mechanism has proven effective in aligning selling prices with fluctuations in raw material costs, maintaining gross profit margins at approximately 26.0% to 27.8% in both 2022 and 2024 under varying cost environments.

Business · p. 242
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-11-28Prospectus
Suzhou Novosense Microelectronics Co., Ltd.苏州纳芯微电子股份有限公司02676.HK

We price our products considering a variety of factors, including costs, gross margin and market conditions.

Business · p. 211

The average selling price of our sensor products decreased from RMB2.63/unit in 2023 to RMB0.94/unit in 2024 and further to RMB0.66/unit in the first six months ended June 30, 2025 primarily due to the relatively lower prices and large sales volume of magnetic sensor products sold through MagnTek.

Business · p. 211

we experienced an overall decline in the average selling price of our signal chain chips and power management chips primarily due to the intensified market competition.

Business · p. 211
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-11-27Prospectus
Guangzhou Xiao Noodles Catering Management Co., Ltd.广州遇见小面餐饮股份有限公司02408.HK

We recorded a decrease in same store sales in 2023 and 2024 primarily because of (i) the normalization of consumer spending pattern in the catering market in the Chinese Mainland following the rapid surge thereof during the first several months in 2023 following the gradual phasing-out of the COVID-19 pandemic, which was in line with the spending patterns in other consumer sectors according to Frost & Sullivan, and (ii) our initiative to reduce the prices of our menu items in order to attract more customers and increase our overall sales as mentioned above.

Business · p. 191

Our same store average daily orders per restaurant increased in 2022 and 2023, 2023 and 2024, as well as the six months ended June 30, 2024 and 2025 primarily because we took the initiative to reduce the prices of our menu items and provide customers with more affordable dining experience in order to attract more customers and increase our overall sales.

Business · p. 191
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-11-27Prospectus
Guangdong Tianyu Semiconductor Co., Ltd.广东天域半导体股份有限公司02658.HK

During the Track Record Period, the ASP of our SiC epitaxial wafers ranged from approximately RMB3,800 to RMB9,300.

Business · p. 248

As an effort to tackle the challenge of decreasing market price, we flexibly lowered the selling price of our products during the Track Record Period to maintain our industry position and gain market share.

Business · p. 248

As such, our margin was adversely affected led by the decreasing trend in the selling prices of both SiC epitaxial wafers and substrates over the Track Record Period.

Business · p. 248
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-11-25Prospectus
ANHUI JINYAN KAOLIN NEW MATERIALS CO., LTD.安徽金岩高岭土新材料股份有限公司02693.HK

The average selling price of our precision casting mullite products was relatively stable in 2022 and 2023 but fell from RMB1,522 per tonne in 2023, to RMB1,394 per tonne in 2024, primarily due to our flexible pricing strategy to expand our market presence.

Financial Information · p. 315

The average selling price of our raw coke and raw powder decreased from RMB458 per tonne for the five months ended May 31, 2024 to RMB246 per tonne for the five months ended May 31, 2025.

Financial Information · p. 315

This decline was primarily driven by a shift in our sales mix towards certain product sizes with lower selling prices, in response to identified customer demand.

Financial Information · p. 315
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-11-20Prospectus
Hebei Haiwei Electronic New Material Technology Co., Ltd.河北海伟电子新材料科技股份有限公司09609.HK

From 2022 and up to the Latest Practicable Date, we adjusted downward our prices of metallized films sold to BYD to maintain our competitiveness in the bidding process, which was in line with industry trend, according to CIC.

Business · p. 212

In addition, the average price of our ultra-thin base films decreased from RMB53.4 thousand per ton in 2022 to RMB40.8 thousand per ton in 2023, further decreased to RMB38.9 thousand per ton in 2024.

Business · p. 212

We do not expect the price reduction trend in the capacitor film industry to have a material adverse impact on us, primarily because: (i) according to CIC, such trend was temporary, and the price of capacitor base film products have stabilized in 2025 and (ii) we plan to launch four additional production lines for capacitor base films to enhance our production capacity and to achieve economies of scale,

Summary · p. 7
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-11-14Prospectus
Chuangxin Industries Holdings Limited创新实业集团有限公司02788.HK

We mainly determine the price of our electrolytic aluminum products with reference to the average price of electrolytic aluminum quoted on the website of Shanghai Metals Market (上海有色金屬網), which, as confirmed by CRU, indicates the market-assessed price of electrolytic aluminum traded in China typically used by market players.

Summary · p. 17

We mainly determine the price of our alumina products at an agreed date, with reference to the monthly average price of alumina in Shandong and Shanxi indicated by Aladdiny (阿拉丁), Baiinfo (百川盈孚) and Antaike (安泰科).

Business · p. 226

During the Track Record Period, the ASP of our products fluctuated in line with the fluctuations in relevant market prices.

Summary · p. 17
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-11-07Prospectus
CNGR Advanced Material Co., Ltd.中伟新材料股份有限公司02579.HK

We primarily use the average LME/MB or SMM/SHFE prices over an agreed period as the metal pricing benchmark, applying negotiated discount rates to price our new energy battery materials.

Financial Information · p. 285

Typically, higher discount rates are applied when determining the selling prices for customers who maintain long-term business relationships with us and have substantial volume requirements.

Financial Information · p. 285
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-11-07Prospectus
CNGR Advanced Material Co., Ltd.中伟新材料股份有限公司02579.HK

The gross profit margin for our phosphorus-based materials decreased from 10.6% in 2022 to negative gross profit margin of 8.2% in 2023.

Summary · p. 15

This decrease in gross profit margin was primarily due to the decrease in selling prices of phosphorus-based materials as affected by intensified competition resulting from the over-supplies in the market, while the raw materials did not decrease to the same extent as compared to the selling prices.

Summary · p. 15
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-10-28Prospectus
NINGBO JOYSON ELECTRONIC CORP.宁波均胜电子股份有限公司00699.HK

Besides the initial quote, in line with industry norms, substantially all of our projects are subject to an annual price reduction clause, which allows OEMs to request lower prices for a specified period of time or over the product lifecycle.

Business · p. 278

In addition, when raw material prices fluctuate or OEM production volumes fall below expectations, these changes may be reflected through annual price adjustments or other forms of compensation.

Business · p. 278
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-09-30Prospectus
Shanghai Zhida Technology Development Co., Ltd.上海挚达科技发展股份有限公司02650.HK

Our average selling prices for EV chargers sold to automakers were RMB711.6, RMB839.1, and RMB697.9 in 2022, 2023, and 2024, respectively.

Business · p. 253

In 2024, the average selling price of our EV chargers to automakers declined by 16.8%, while the average selling price for provision of services to automakers decreased by 29.4%.

Business · p. 253

Facing intense market competition, we are strategically reducing prices to expand our market share and maintain our leadership position.

Summary · p. 23
The company's explanation, the adviser's view and the page in the filing: see Matters
2025-09-30Prospectus
GOLDEN LEAF INTERNATIONAL GROUP LIMITED金叶国际集团有限公司08549.HK

The significant decrease in our gross profit margin for industrial properties for FY2024/25 was mainly attributable to Project No. #13, as we adopted a more conservative pricing strategy with a view to establish further business opportunity with Customer G, which is a company belonging to a group of companies providing electricity to more than 80% of the Hong Kong’s population.

Summary · p. 6

Despite submitting more price competitive tenders for larger projects may impact our gross profit margin, our Directors are of the view that this is beneficial to the growth of our Group’s business considering that: (a) those projects would nevertheless contribute a relatively higher amount of gross profit to our Group than our smaller projects; and (b) capturing those business opportunities to undertake larger projects will enable our Group to further build up our profile and credentials for obtaining further opportunities for large projects.

Business · p. 157
The company's explanation, the adviser's view and the page in the filing: see Matters

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