Falling average selling prices and causes

Hong Kong IPO disclosure precedents · 142 companies, 143 items

Declines in average selling prices over the track record period and their causes, such as strategic price cuts, volume discounts or industry price competition.

2023-10-16Prospectus
J&T Global Express Limited极兔速递环球有限公司01519.HK

The decline in gross margin from 2021 to 2022, as well as the decline in the six months ended June 30, 2023, was mainly due to (i) our strategic pricing adjustment for certain e-commerce platform customers to reinforce our relationship with them, (ii) generally increased costs due to inflation, and (iii) additional costs in relation to new customer relationship acquisition.

Business · p. 212

We expect to maintain a competitive but sustainable average revenue per parcel.

Summary · p. 21
The company's explanation, the adviser's view and the page in the filing: see Matters
2023-09-13Prospectus
LC Logistics, Inc.乐舱物流股份有限公司02490.HK

However, the China Average Composite Containerized Freight Index had decreased significantly by over 50% since the second half of 2022, which decreased significantly to 918.9 in June 2023 as compared to 2,483.6 and 3,228.4 in June 2021 and 2022, respectively, on a monthly basis.

Summary · p. 33

As we did not provide self-operated cross-border seaborne transportation in the four months ended April 30, 2023, our overall average price per TEU during this period decreased to approximately RMB4,100.

Business · p. 230

Our financial performance, revenue in particular, of cross-border logistics services is primarily driven by service volume, which is dependent upon the availability of our resources and market demand, as well as the price per TEU, which is, in turn, dictated by market demand as we generally follow a market-based pricing model.

Business · p. 231
The company's explanation, the adviser's view and the page in the filing: see Matters
2023-05-15Prospectus
Edianyun Limited易点云有限公司02416.HK

During the Track Record Period, the average sales value of our devices was RMB1,568, RMB1,573 and RMB1,091 in 2020, 2021, and 2022, respectively.

Business · p. 194

The average sales value of our devices decreased during the Track Record Period was primarily because (i) we encouraged our existing customers for installment sales to switch to pay-as-you-go office IT integrated solution subscription; and (ii) we strategically expanded sales of surplus or less popular devices through Epaiji platform to improve operational efficiency.

Business · p. 194
The company's explanation, the adviser's view and the page in the filing: see Matters

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