定价政策及售价变动

港股IPO招股书披露先例 · 247 家公司,256 项

定价政策及售价变动事项,一般指发行人产品或服务的定价模式与政策、政府定价或指导价约束,以及平均售价的波动、下行走势及其成因。招股书通常于概要、风险因素、业务及财务资料章节披露具体定价机制、售价变动情况及其对毛利率的影响,并将降价或低价销售解释为主动的竞争或获客策略、行业市况所致,或说明定价符合市场惯例,同时陈述成本管理、产品组合优化等应对措施及售价企稳回升的趋势。

2026-05-08Application Proof
广东天农集团股份有限公司GUANGDONG TINOOS GROUP CO., LIMITED

生猪均价由每头2,281.6元降至1,897.8元

In 2025, our gross profit declined, mainly due to a decrease in the average selling price of pigs, from RMB2,281.6 per head in 2024 to RMB1,897.8 per head in 2025, whereas Qingyuan Chicken and other native chickens remained a positive contributor to our gross profit.

Summary · 第 9 页

Furthermore, we enter into forward contracts with major customers to lock in selling prices up to one year in advance, which provides greater price certainty and mitigates the impact of short-term market price volatility.

Business · 第 165 页

During the Track Record Period and up to the Latest Practicable Date, our products were not subject to any price control regulations by the PRC governmental authorities.

Business · 第 160 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-05-07Application Proof
深向科技股份有限公司DeepWay Technology Co., Ltd.

行业价格下行,公司平均售价随之下降

Consistent with the industry-wide trend, our average selling price decreased during the Track Record Period.

Financial Information · 第 221 页

Such decrease was primarily due to reductions in battery-related costs, our continued optimization and self-development of core three-electric components, and intensified market competition.

Financial Information · 第 221 页

Despite the decline in average selling price, our cost structure improved in parallel as a result of lower battery costs and the enhanced self-development of core components, which helped mitigate the impact of price adjustments on our profitability.

Financial Information · 第 221 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-05-06Application Proof
科兴生物制药股份有限公司Kexing Biopharm Co., Ltd.

集采及VBP实施带来产品降价压力

In 2023, 2024 and 2025, our revenue generated from products sold under VBP schemes (EPOSINO (依普定^®^), SINOGEN (賽若金^®^) and WHITE-C (白 特喜^®^)) as at the end of each year contributed 10.7%, 23.3% and 36.4% of our total revenue relating to pharmaceutical products generated by domestic sales.

Business · 第 169 页

In key provinces such as Guangdong, following the implementation of VBP, the average selling prices of our major products decreased by double-digit percentages, while their aggregate sales volumes increased significantly, demonstrating a clear “price-for-volume” effect.

Business · 第 170 页

To mitigate the impact of VBP on our sales volume, revenue and profitability, we (i) actively pursue “price-for-volume” by expanding hospital coverage and increasing penetration in winning provinces, (ii) continuously optimize production efficiency and procurement to lower unit costs, and (iii) develop new formulations and long-acting products, including GB05 and GB-K02, which are more differentiated, generally not immediately subject to existing VBP tenders and allow more pricing and reimbursement flexibility.

Business · 第 170 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-05-05Prospectus
南京英派药业股份有限公司IMPACT Therapeutics, Inc07630.HK

塞纳帕利纳入NRDL并统一零售价

The retail price for senaparib after NRDL inclusion is consistent nationally, and at RMB4,650 per box.

Business · 第 219 页

Such reimbursement rates are on average around 70% of the retail price for innovative drugs like senaparib included in the NRDL, and is consistent with the industry norm, according to Frost & Sullivan.

Business · 第 219 页

Following NRDL inclusion in December 2025, senaparib has been reimbursable for 1L maintenance therapy for OC “all-comers” since January 1, 2026, which we believe will significantly broaden patient access and accelerate uptake across all regions, especially key clinical regions.

Business · 第 219 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-05-04Application Proof
哲弗智能系统(上海)股份有限公司Zephyr Intelligent System (Shanghai) Co., Ltd.

成本加成定价政策及售价高于市场均价

In pricing our products, we adopt a cost-plus basis and take into account a range of factors, including the costs of raw materials, production costs, operating costs (including cost of procured components, manufacturing complexity, procurement strategies, and supply chain dynamics), technical specifications and performance requirements requested by customers, expected order volumes, order sizes, delivery requirements, length of our relationship with the customer, customer demand, and expected gross profit margins for each product, which may affect our unit costs.

Business · 第 156 页

From 2023 to 2025, average market unit prices for L1 thermal safety systems for new energy commercial vehicles in China decreased from approximately RMB9,900 per unit in 2023 to approximately RMB9,800 per unit in 2024 and RMB8,300 per unit in 2025, while average market unit prices for BESS L2-L4 thermal safety solutions decreased from approximately RMB45,800 per unit in 2023 to approximately RMB32,800 per unit in 2024 and RMB31,100 per unit in 2025.

Summary · 第 2 页

Our Directors believe that our ability to maintain AUPs for our EV and BESS products and solutions above overall market levels while achieving higher-than-market CAGRs and first-ranked revenue market shares in both the EV and BESS segments, despite overall industry price pressure, reflects customers' recognition of the value and performance of our Li-ion battery thermal safety solutions and the competitiveness of our products and solutions among similar providers in China.

Summary · 第 2 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-30Application Proof
拉拉科技控股有限公司LALATECH HOLDINGS LIMITED

中国内地货运平台服务货币化率由10.3%降至9.1%

Our freight platform services monetization rate in Mainland China decreased from 10.3% in 2023 to 9.1% in 2025.

Business · 第 173 页

Rather than a one-size-fits-all approach, in order to cater to diverse user needs and local market conditions across different regions, we have strategically adopted such hybrid monetization model with different discount program and commission fee options available to carriers, based on our evaluation of the local market conditions.

Business · 第 173 页

During the Track Record Period, there were certain circumstances where incentives provided to carriers exceeded the revenue earned from the carriers within a given period in certain markets, and the resulting negative revenue was reclassified as selling and marketing expenses for that period.

Financial Information · 第 240 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-30Application Proof
上海新榜信息技术股份有限公司Shanghai Newrank Info & Tech Co., Ltd.

成本加成、绩效及订阅制定价模式

For influencer marketing, service fees are generally determined based on a cost-plus model, taking into account the costs of media resources procured and a service fee calculated as a percentage of such costs.

Summary · 第 3 页

For our content amplification business, we primarily charge customers service fees based on the two models: (i) a performance-based model, where fees are calculated based on the actual volume of ad delivery multiplied by a pre-agreed unit price, and (ii) a cost-plus model, which consists of the total costs of the content promotion campaign plus a service fee calculated as a percentage of such costs.

Business · 第 144 页

For our content management services, we primarily charge customers on a subscription basis, with fixed and tiered annual fees calculated according to the number of uses, accounts managed, and/or data processing volume.

Business · 第 145 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-30Application Proof
四川新荷花中药饮片股份有限公司Sichuan Neautus Traditional Chinese Medicine Co., Ltd.

集采致中标产品2025年均价下降25.8%

Consequently, our average selling prices for these 29 products in the years ended December 31, 2025 decreased by 25.8% compared to our average selling prices in 2024.

Business · 第 152 页

Except for three product types, the inclusion of these products in the centralized procurement scheme resulted in bidding prices that were approximately 8% to 64% lower than our average selling prices in 2024.

Business · 第 152 页

Revenue generated from these products only accounts for 2.8% and 3.9% of our total revenue in 2023 and 2024, prior to the launch of the nationwide centralized procurement scheme, and accounts for 2.3% of our total revenue in 2025, after the launch of the nationwide centralized procurement scheme.

Business · 第 153 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-29Application Proof

2024年产品平均售价下降

Probiotic powder | 197 | 1,112 | 236 | 1,063 | 348 | 1,013

Business · 第 134 页

The decreases in the ASPs of our products in 2024 were primarily attributable to the change in our product mix and our promotional activities.

Business · 第 134 页

We price our products based on various factors, primarily including the price of raw materials, production costs, purchase volume, market demand and competition.

Business · 第 152 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-29Application Proof
上海百秋尚美科技服务集团股份有限公司Shanghai Buy Quickly BMax Technology Services Group Co., Ltd.

服务费主要为绩效费且大型品牌费率较低

The majority of our service fees are performance-based, calculated as a specified percentage of total net sales, representing GMV minus refunds, generated on corresponding e-commerce platforms.

Financial Information · 第 206 页

In general, we typically agree for lower percentages with brands with larger scale.

Financial Information · 第 206 页

However, refunds, which can be affected by a number of factors beyond our control, including platform policies, product categories, brand owner strategies and consumer preferences, can result in a divergence between GMV growth and our revenue growth.

Financial Information · 第 206 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-29Application Proof
上海富瀚微电子股份有限公司Shanghai Fullhan Microelectronics Co., Ltd.

行业下行周期致产品平均售价大幅下降

This led to a substantial decline in ASP across multiple categories of IC products, even as end-market demand remained fundamentally robust.

Financial Information · 第 176 页

For instance, our smart video product line experienced a revenue decline in 2023, primarily due to weakening economic conditions and saturation in China security camera market, which led to a significant reduction in orders from our largest customer, coupled with a decline in the ASP of our products.

Financial Information · 第 177 页

For standard and widely used products, we employ a market-driven pricing strategy designed to ensure competitiveness while sustaining reasonable profitability.

Business · 第 140 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-29Application Proof
深圳云天励飞技术股份有限公司Shenzhen Intellifusion Technologies Co., Ltd.

AI推理芯片毛利率波动及定价策略

During 2023, 2024 and 2025, our AI inference chips and related products (primarily our DeepEdge series) recorded relatively high gross profit margins of 53.3%, 70.3% and 43.4%, respectively.

Business · 第 186 页

We generally determine the prices of each AI inference chip and related product by reference to then-prevailing market conditions and customer demand, while targeting a benchmark gross profit margin after taking into account the relevant production and procurement costs.

Business · 第 187 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-28Application Proof
科力普科技集团股份有限公司COLIPU TECHNOLOGIES GROUP CO., LTD.

采用动态定价与固定定价两种定价模式

Based on consideration of costs, tender price and contractual arrangement, we primarily adopt two pricing strategies: (i) a dynamic pricing model based on reference pricing from recognized e-commerce platforms, where discounts are applied in accordance with predefined rules; and (ii) a fixed pricing model based on pre-agreed product lists.

Business · 第 112 页

It also depends on our ability to maintain pricing discipline under different customer arrangements, including tender and bidding processes and framework agreements, and to respond appropriately to customer-specific pricing requirements as we expand our business across product categories and customer groups.

Financial Information · 第 163 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-27Application Proof

产品定价参照全球金属指数动态调整

We generally determine our pricing for new energy materials based on raw material costs and manufacturing costs, with final prices adjusted dynamically along with downstream market conditions.

Business · 第 140 页

For our critical metal resources business, we primarily price our products by referencing to metal price of global indices of specific metals over an agreed period as benchmark.

Business · 第 140 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-27Application Proof
重庆千里科技股份有限公司Chongqing Afari Technology Co., Ltd.

新能源汽车售价下行致汽车业务毛利率偏低

According to CIC, the average selling price of NEVs in China, declined from RMB184 thousand in 2023 to RMB180 thousand in 2024, and further decreased to RMB161 thousand in 2025.

Business · 第 150 页

Specifically, intense competition in the PRC automobile market, particularly in the NEV segment, which has exerted significant pressure on vehicle pricing;

Business · 第 150 页

We have already achieved significant progress in implementing these measures, as evidenced by the improving gross profit margin of our automobile business from (5.3)% in 2023 to 1.2% in 2024 and further to 2.8% in 2025.

Summary · 第 4 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-24Prospectus
北京天星医疗股份有限公司STAR SPORTS MEDICINE CO., LTD.01609.HK

带量采购致植入物平均售价下滑

Gross profit margin for medical implants decreased from 79.0% in 2023 to 72.4% in 2024, primarily due to the lower selling prices of our medical implants, which were included in the volume-based procurement programs since 2024.

Summary · 第 9 页

As a result, the average selling price of our medical implants decreased from RMB711.9 per unit in 2023 to RMB446.3 per unit in 2024 and further decreased to RMB436.9 per unit in 2025.

Business · 第 146 页

Our Directors are of the view that the impact of the volume-based procurement programs on our product pricing will be mitigated going forward, as we have already made adjustments in 2024 and improved our cost management, as evidenced by our relatively stable pricing in 2024 and 2025.

Business · 第 146 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-24Application Proof

区域差异化定价政策及最低价格机制

Our pricing policy is designed to be market-responsive and may vary across countries and regions.

Business · 第 147 页

Our charges vary depending on the relevant engagement, which may include (a) container pooling services (typically priced on a per-trip or per-day basis and may include overdue fees where applicable), (b) container rental services (typically under long-term contracts with fixed billing cycles, such as annual or quarterly arrangements), (c) value-added and operational services (including digital services and SaaS services, technical services, as well as delivery/collection and operational support), and (d) product sales (including the direct sale of solution packaging comprising containers and consumables/accessories).

Business · 第 147 页

We generally apply tiered pricing by product, with different price tiers based on customers' annual purchase volumes, and we set a basic (floor) price below which sales prices should not fall in principle.

Business · 第 147 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-24Application Proof

平台变现率因按量定价调整而受压

During the Track Record Period, our platform monetization rate experienced modest compression despite rapid growth in TPV and revenue, primarily due to volume-based pricing adjustments for certain pay-out and withdrawal services implemented to remain competitive amid an evolving industry landscape and as part of our efforts to attract and retain premium customers.

Financial Information · 第 185 页

Our future results of operations will continue to be affected by our ability to balance pricing competitiveness, customer acquisition and retention, service monetization and TPV growth.

Financial Information · 第 185 页

Our pricing strategy is largely market driven.

Business · 第 130 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看
2026-04-20Prospectus
迈威(上海)生物科技股份有限公司Mabwell (Shanghai) Bioscience Co., Ltd.02493.HK

产品定价及纳入国家医保目录

Taking these factors into account, we set the list price of Junmaikang at RMB998.0 per unit, Mailishu RMB613.80 per unit and Maiweijian RMB1,043.46 per unit.

Business · 第 218 页

Being part of the NRDL has substantial implications as it determines the medical insurance reimbursement standards for our products.

Business · 第 218 页
公司的解释、律师意见及原文页码定位:在 Matters 中查看

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