港股IPO招股书披露先例 · 142 家公司，143 项
平均售价下降及原因类事项，指申请人在往绩记录期间主要产品平均售价出现下滑及其成因，多归因于行业竞争加剧、原材料价格变动或主动采取的定价策略。招股书通常在概要、风险因素、业务及财务资料章节披露，一般列明各报告期平均售价的具体变动、分析下跌原因（如低端产品占比上升、市场供应过剩、行业下行周期），并说明弹性定价、成本加成模式或合同价格调整机制等应对安排，部分申请人还会一并说明毛利率所受影响。
However, automotive OEMs expect the selling prices of SoCs to decrease as sales volume increases, which could affect our gross profit margin.
Financial Information · 第 345 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看We subsequently offered the SoCs for Geely’s vehicle models at favorable prices, as we have been collaborating with Geely since the early stage of our commercialization, in expectation of long-term collaboration.
Financial Information · 第 378 页
Over the Track Record Period, there has been a decreasing trend in the average selling prices of our in-vehicle infotainment system products mainly due to the increase in sales of universal navigation systems and smart vehicle boxes with lower unit prices primarily due to the group purchasing campaign service under our SaaS value-added service launched.
Summary · 第 3 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看In FY2023, there was an increase in the average selling price of our in-vehicle safety system products due to the increase in the sales volume of one of our rear-view mirror products with bigger display screen and having real-time video capability, hence having a higher unit price when compared with our previous generation of the rear-view mirror product, and this product was well received by the market through its promotion through our group purchasing campaign service.
Summary · 第 3 页
However, such policies have indirectly impacted us by lowering the general market price of drugs subject to the centralized procurement scheme, which in turn has increased sales of these drugs.
Business · 第 299 页
Although the prices of these drugs were lowered to different extents as an indirect result of such centralized procurement policies during the Track Record Period, we did not experience any significant decrease in our gross profit margin as a result of such price changes during the same period, primarily because (i) only a portion of the SKUs on our platform were affected by centralized procurement policies; and (ii) the impact of any price reductions resulting from the inclusion of these drugs in the centralized procurement scheme is generally offset by decreases in our procurement costs and changes in demand for these SKUs.
Business · 第 299 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看In addition, we will continue to monitor the development of centralized procurement policies and negotiate with our suppliers for price adjustments compensation for relevant drugs where appropriate, so as to maximize our profitability.
Business · 第 299 页
The service fee was changed to a fixed percentage of the ride fare in February 2023 to be in line with the evolving industry practice.
Summary · 第 3 页
Our net service fee rate increased from 2022 to 2023, primarily because we raised our overall service fees charged to private car owners providing carpooling rides on our platform.
Business · 第 232 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看Our net service fee rate decreased in 2022, primarily because we incurred increased subsidies for private car owners, a portion of which have been net off to derive our revenue, to incentivize them to provide rides on our platform.
Business · 第 232 页
Our total revenue decreased by 14.6% from RMB3,133.8 million in 2022 to RMB2,677.1 million in 2023 due the general decline in market demands for our products coupled with the increase in market supply of toluene oxidation products, resulting in the drop in both sales volume and average selling price of our products.
Summary · 第 2 页
During the Track Record Period, our gross profit margin in mainland China slightly decreased from 21.4% in 2021 to 20.7% in 2022 primarily due to our adoption of a pricing strategy to sell our toluene oxidation products at a relatively lower price in light of the market competition and the volatile downstream market demand in order to gain market share in 2022.
Business · 第 166 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看Our gross profit margin in mainland China further decreased to 10.8% in 2023, which was primarily due to the decrease in margin of our toluene oxidation products and toluene chlorination products from 20.0% and 27.5% in 2022 to 10.0% and 19.5% in 2023 due to the decrease in downstream demands as many downstream industry customers tend to lower their inventory level or slow down their inventory replenishment amid economic uncertainty and we adopted a pricing strategy to sell our products at a relatively lower price to maintain our market share in light of the unfavourable industry environment and to cope with the intensified market competition resulted from the increase in market supply of toluene oxidation products.
Business · 第 166 页
The increase in the average price under the CPC model from 2021 to 2022 was primarily due to our increased advertising service fee. The average price under the CPC model remained stable at RMB0.61 in 2022 and 2023.
Business · 第 278 页
The decrease in the average price under the CPA model in 2023 was mainly because we offered more advertising services under the CPA model with low unit fee in order to attract more new advertising customers.
Business · 第 278 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看We did not charge any fees from our advertising customers under the CPM model in 2022 and 2023, primarily because the customers for whom we charge on a CPM basis did not continue to purchase advertising services under the CPM model from us in 2022 and 2023.
Business · 第 278 页
As a result, our profitability for both online advertisement solution services and distribution services depends on the rate of rebates received from media platforms and granted to customers.
Business · 第 262 页
The average rebate rate we received from media platforms generally decreased during the Track Record Period.
Business · 第 263 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看During the Track Record Period, the net rebate rate for online advertisement solution and distribution services fluctuated, mainly affected by (i) the different rebate policies of media platforms as we diversified our media platform bases and increased spending with them, while the media platforms typically determine their rebate rates as part of their business strategies and grant rebates based on their business plans and needs; (ii) a general decrease in the average rebate rate received from media platforms as the competition intensified across the industry; and (iii) our efforts to pass on the movement in cost to our customers by adjusting the rebate rates granted, aiming to maintain profitability.
Business · 第 263 页
As a result, any changes in the domestic market price of imported KCL and SOP, and to a less extent, the domestic market price of our other products, will affect our revenue and financial performance.
Financial Information · 第 359 页
The average selling price of our KCL and SOP were below domestic market price of imported KCL and SOP in the PRC during FY2021, FY2022 and FY2023 primarily due to the competitive pricing we offered to our key customers such as large agricultural reclamation companies and agribusiness companies for their relatively large sales orders during the same years, so as to develop and maintain a strategic cooperation network with these key customers.
Financial Information · 第 360 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看For our pricing strategy, we generally determine the selling prices of our products based on a number of factors, such as raw material costs, labour and manufacturing costs, inventory level, prevailing domestic market price, specifications of products, sales volume and transportation costs.
Business · 第 226 页
For the years ended December 31, 2020, 2021 and 2022 and the six months ended June 30, 2022 and 2023, the average annual pledged vehicle monitoring fee per service agreement was approximately RMB39,300, RMB38,900, RMB34,800, RMB38,600 and RMB36,100, respectively.
Financial Information · 第 273 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看Despite the fact that our average annual pledged vehicle monitoring fees per service agreement decreased during such periods, our gross profit margin of pledged vehicle monitoring services increased from 38.2% in 2021 to 41.5% in 2022 and from 40.4% in the six months ended June 30, 2022 to 43.5% in the same period in 2023 as we gradually reduced our reliance on manpower and realized economies of scale.
Financial Information · 第 273 页
Our gross margin for both medical equipment and cloud platform generally decreased from 2020 to 2022, primarily because we strategically promoted our sales and installing of medical equipment and software at a relatively low gross margin level to acquire new enterprise customers.
Business · 第 193 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看In addition, during the Track Record Period, among all of our medical equipment sales, five transactions in 2021 and two transactions in the six months ended June 30, 2023 incurred gross loss, and revenue attributable to these sales with gross loss was RMB47.1 million and RMB12.2 million in the same year/period, respectively, accounting for 21.6% and 11.7% of the total revenue generated from our sales and installing of medical equipment and software in the same year/period, respectively.
Business · 第 198 页
Furthermore, the average selling price of our LiDAR products for ADAS applications declined during the Track Record Period, primarily due to factors such as the transition from prototype sample phase to mass production, and negotiation with the customers.
Summary · 第 7 页
(i) transition from prototype sample phase to mass production, (ii) contractual agreements on future pricing with certain design-win customers upon SOP, which stipulate annual price reductions ranging from 1% to 5%, (iii) market competition and (iv) bargaining power of our automotive OEM customers.
Summary · 第 9 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看Notwithstanding the notable decrease in the average selling price of our products for ADAS during the Track Record Period, we do not expect such significant decline in the future.
Summary · 第 9 页
Since we only launched our logistics smart robotic products and services in late 2020, as a late joiner, we decided to use low-pricing strategy to capture market share in logistics smart robotic products and services and gain sufficient demand for our products, which enabled us to establish our market position in the industry and ranked eighth and accounted for 2.2% of China’s logistics and mobile smart robotic products and services industry in terms of revenue in 2022 according to Frost & Sullivan.
Financial Information · 第 437 页
The average selling price of general service smart robotic products and services then decreased to RMB29,220 per unit in FY2022 due to the change of revenue mix where more than 70% of our sales volume of general service smart robotic products and services in FY2022 was contributed by sales of first edition of Cruzr robots (compared to less than 10% of our sales volume of general service smart robotic products and services in FY2021), which entailed a relatively lower average selling price of RMB8,060 per unit in FY2022 as our Group adjusted the selling price of these products downward to boost their sales in order to deal with the slow-moving inventory.
Summary · 第 6 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看Our Directors believe that as we continue to expand our market shares and presence in the industry, we will be able to increase our price to normal industry level.
Business · 第 385 页
The average and range of time gap between pricing the gold bullion with and the actual delivery to our customers during the Track Record Period was 78.7 days and 0 to 261 days, respectively, which are in line with the industry average.
Business · 第 202 页
Historically, as a result of the price fixing arrangement, our average selling price for FY2021 was higher than the average gold spot price in the PRC while those for FY2020, FY2022 and 6M2023 were lower than the average gold spot price in the PRC.
Business · 第 206 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看In view of the above, our Executive Directors are of the view that our pricing arrangements with our customers are reasonable and sustainable.
Business · 第 207 页
the decrease in revenue from the provision of express delivery services by approximately RMB37.0 million, mainly due to the decrease in our average selling price as a result of intensified market competition
Summary · 第 12 页
We adopt a cost-plus approach for our pricing policy and take into account the following factors, among others, in determining the fees we charge our customers:
Business · 第 259 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看Additionally, operating in a highly competitive industry has placed significant pressure on our capacity to promptly and fully adjust prices for our customers.
Financial Information · 第 350 页
This allows us to benefit from economies of scale, effectively mitigating the effects of the industry’s customary annual price reduction.
Business · 第 288 页
The selling prices of our products are usually renegotiated on an annual basis throughout the vehicle’s lifecycle.
Business · 第 288 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看In general, we intend to pass on increases in cost of raw materials to our customers if such increases affect our business operation and profit margin.
Business · 第 286 页
In addition, prior to November 2021, our pricing policy lacked price adjustment mechanism, partially due to our lack of bargaining power as a new entrant of the industry, as well as the fact that the prices of key raw materials have not experienced significant increases of similar scale.
Business · 第 286 页
As of the Latest Practicable Date, all our previous fixed price framework sales agreements have been completed, and we had not entered into any new framework sales agreement without price adjustment mechanism since then.
Business · 第 279 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看However, there is no guarantee that we could manage to fully mitigate the impact from raw material prices fluctuations.
Business · 第 279 页
During the Track Record Period and up to the Latest Practicable Date, our products were not subject to any price control regulations by the PRC governmental authorities.
Business · 第 269 页
We adopt daily pricing with reference to major factors such as prevailing market conditions, prices set by slaughtering companies and wholesale meat markets, our current inventory and prediction of future market conditions, policy trends and epidemic situation.
Business · 第 269 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看We set a minimum purchase price for our pigs on our Dekon Group Pig Selling System every day.
Summary · 第 27 页
During the Track Record Period, there was a general decreasing trend of the average selling prices for our hydrogen fuel cell stacks and hydrogen fuel cell systems products, which was in line with the industry trend as confirmed by Frost & Sullivan.
Financial Information · 第 396 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看We consider various factors, such as prevailing market prices and conditions, costs of production, years of business relationship, government awards policy and expected margins, when pricing our products.
Financial Information · 第 396 页
Our average effective interest rate charged on newly entered finance lease agreements was at 20.5%, 19.4%, 18.5% and 18.7% for the years ended 31 December 2020, 2021, 2022 and the six months ended 30 June 2023, respectively.
Financial Information · 第 335 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看According to CIC, the effective interest rates per annum charged by RAFLCs in China in 2022 fell in the range of between 5% and 24%, thus the average effective interest rate charged by our Group for newly entered finance lease agreements per annum of 18.5% in 2022 was in line with the industry norm.
Business · 第 188 页
In 2019, 2020, 2021, 2022 and the six months ended June 30, 2023, the average selling price of vending machines sold was RMB12,071, RMB9,739, RMB7,749, RMB7,130 and RMB5,286, respectively.
Business · 第 267 页
公司的解释、律师意见及原文页码定位：在 Matters 中查看The average selling price of vending machines sold further decreased in the first half of 2023 primarily because (i) the proportion of pick-and-go cabinets with relatively lower selling prices among the vending machines sold increased in the same period, and (ii) the vending machines sold in the same period were mainly old version machines with discounted prices.
Business · 第 267 页